Before sitting down to redesign the site, my UX partner and I spent several days assessing the Isobar site, comparing to competitor sites, and documenting our results. At the end of nearly a full week, we sat down with Isobar's co-CEOs to discuss what we found.
The completed design: we knew that a full-scale redesign effort simply wouldn't be possible, so we focused on quick wins that could utilize the preexisting structure of the site. The main points of focus were the hero image, finding typographic consistency down the body of the page, and streamlining the content.
I was the primary point of contact throughout the development process, answering questions, validating completed work, and negotiating situations in which our staff encountered difficulties or blockers.
