For the pitch, our visual design team focused on the Waters.com homepage. Rather than maintain the preexisting theme—a technical look at the company's scientific innovations—I wanted to instead tell a visual story about who those innovations ultimately serve: everyday people.
Our UX team offered wireframes displaying simple form field search functionality. I suggested a type-ahead model, bringing some visual appeal and streamlined functionality into the design.
I also suggested a color-coding system for each of the four main sections within the site.
